“Even one treatment a year with me will do more than most expensive creams,” says Natasha Clancy, a clinical aesthetician and the founder of Kichi. “If you are over the age of 35 and can only invest a couple of times a year, medical facials will deliver far better results over high-end skincare at the same price point. If you can afford both, fine, but most people can’t and that’s where they are getting it wrong.”

With a line-up of fresh-faced clients that includes Sienna Miller, Iris Law, Olivia Wilde, Clara Paget and Poppy Delevingne, Clancy is clearly doing something right. Championing medical-based facials (from £325) that make laser a focal point, her goal is to “create noticeable, long-lasting results to the skin, by way of stimulating natural collagen or resurfacing”.

A treatment with her won’t necessarily be relaxing, or incorporate facial massage or other therapeutic techniques, but what it will do is get you results – and ones that you’d be hard pushed to achieve with even the most carefully curated skincare routine. Each facial is bespoke, and will generally combine mesotherapy, baby or deep microneedling, laser, radiofrequency and LED – all via medical grade, clinically tested machines from Korea. “I always need to understand the skin concern or desired goal, and then build the treatment accordingly from there,” she says.

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